SquarePet Expands Midwest Distribution with Northland Natural Pet Partnership
Austin, Texas – August 2025 – SquarePet Nutrition, a leading provider of premium, solutions-based pet nutrition, is proud to announce an expanded distribution partnership with Northland Natural Pet, making its innovative formulas more widely available
to pet retailers and pet parents throughout the Midwest region.
This new partnership reflects SquarePet’s ongoing commitment to delivering high-quality, veterinarian-formulated nutrition to as many pets as possible. Northland Natural Pet, a respected distributor known for representing premium and holistic pet brands, will begin distributing the SquarePet line in September 2025.
"We believe that every pet deserves the right nutrition to thrive, and expanding with Northland Natural Pet allows us to bring our solutions-based products to more households in the Midwest," said Tyler Atkins, Chief Marketing and Sales Officer of SquarePet. "Northland’s dedication to premium, purposeful pet products, and their strong relationships with Midwest retailers make them the perfect partner to help us connect with more pet parents seeking trusted, effective solutions.”
"We’re excited to partner with SquarePet and bring their purpose-driven nutrition to Midwest retailers and pet parents," said Jill Peterson of Northland Natural Pet. "Their science-backed, solution-focused diets align with our belief in the power of food and proper nutrition to support healthier, happier pets—and give peace of mind to the people who care for them."
SquarePet’s product lineup includes veterinarian-developed food and treats designed to meet the unique needs of pets with specific health and lifestyle requirements. From sensitive stomach formulas to weight management and limited ingredient diets, every SquarePet recipe is crafted with premium, responsibly sourced ingredients and backed by scientific research.
Through Northland Natural Pet’s extensive retail network, pet parents in the Minneapolis area will now have easier access to SquarePet’s complete portfolio, offering trusted nutritional solutions for a variety of pet needs.
For more information, please visit www.MySquarePet.com
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About SquarePet
SquarePet Nutrition is driven by a commitment to continuous improvement and innovation, is made up of pet industry professionals, veterinarians, nutritionists, and manufacturing experts to supply new and reimagined nutritional formulations unique to the pet food industry. SquarePet is a 100% family owned company that makes nutrition for the health of all breeds and ages of dogs and cats. Learn more at https://www.mysquarepet.com/.