SquarePet® Expands Distribution with S&S Pet Supplies Partnership

Veterinary-Formulated Pet Nutrition Now Available to More Independent Retailers Across Northern and Central California

Austin, Texas – Summer 2025 – SquarePet®, the leading provider of purpose-driven, veterinarian-formulated pet nutrition, is pleased to announce a new distribution partnership with S&S Pet Supplies, a trusted, family-owned distributor serving independent retailers throughout Northern and Central California.

Founded in 1970, S&S Pet Supplies brings over 50 years of experience, deep-rooted relationships, and a long-standing reputation for exceptional service in the pet specialty channel. Their focus on supporting independent retailers with high-quality products and hands-on partnership makes them an ideal fit for SquarePet’s growing portfolio.

“We’re excited to partner with a distributor that shares our commitment to integrity, quality, and independent retail,” said Tyler Atkins, Chief Sales and Marketing Officer of SquarePet. “S&S has a remarkable history in this industry and understands what it takes to help retailers succeed. We’re honored to join their lineup.”

Starting this summer, S&S will offer SquarePet’s complete range of veterinarian-developed diets; including solutions for digestive health, food sensitivities, and special needs - along with in-store education, merchandising support, and promotional resources.

This collaboration furthers SquarePet’s mission to make premium, science-backed nutrition more accessible to pet families - without the need for a prescription - while driving meaningful growth for independent retailers.

For more information on SquarePet’s full lineup, visit www.MySquarePet.com

###

About SquarePet

SquarePet Nutrition is driven by a commitment to continuous improvement and innovation, is made up of pet industry professionals, veterinarians, nutritionists, and manufacturing experts to supply new and reimagined nutritional formulations unique to the pet food industry.  SquarePet is a 100% family owned company that makes nutrition for the health of all breeds and ages of dogs and cats. Learn more at https://www.mysquarepet.com/.

About S&S Pet Supplies
Founded in 1970, S&S Pet Supplies is a full-service distributor dedicated to independent pet retailers across Northern and Central California. With over five decades of service, S&S continues to offer premium products, expert logistics, and personal support that independent stores can count on. Learn more at www.snspet.com